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Purplle
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About Purplle
Purplle is India's second-largest beauty e-commerce platform using AI for personalised product recommendations, skin type analysis, and trend discovery. Valued at $1.1B (unicorn). Uses AI-powered virtual try-on and skin analysis. Raised $250M+ from Abu Dhabi Investment Authority.Problem & Unique Value
🎯 Problem Being Solved
Indian beauty consumers are overwhelmed by 100,000+ products — Purplle's AI finds what works for their specific skin tone and type.💎 What Makes It Unique
India's only beauty unicorn with AI skin analysis — ADIA-backed, $1.1B valuation.✨ Key Features
- 1AI skin analysis
- 2Personalised product recommendations
- 3Virtual try-on
- 4Trend discovery AI
- 5D2C brand discovery
🤖 AI & Technology
AI Categories
recommendationcomputer-vision
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🗣️ Supported Languages
englishhindi
🏢 Industry / Domain
📍 Location & India Context
Headquarters
Mumbai, Maharashtra
Markets Served
India
🇮🇳 Indian Founded🌾 Bharat / Rural Focused
Details
- Pricing
- Commission
- Primary Industry
- Retail / eCommerce
- Funding
- Series F
- Website
- purplle.com
Business
- Target Audience
- Beauty ConsumersWomen
- Investors
- Abu Dhabi Investment Authority, Sequoia